Blog Layout

5 Ways to Improve User Experience on Your Site To Boost Your Rankings

Seems like there’s never a dull moment in the world of digital marketing. Can’t a gal just sit and eat her piece of cake without some platform changing its algorithm? Apparently not.


Google has announced plans to change its page ranking algorithm in May 2021 by adding increased emphasis to page experience.


But don't worry about your SEO ranking collapsing like a badly made cake. For those of you on our Piece of Cake platform, we are prepared, and for those of you who are not, we're sharing everything you need to know!


So what is this fancy icing Google is adding to it's search Algorithm? Page experience measures how users experience your website. This means that the algorithm would be looking at the signals that your website visitor are enjoying their tasty morsels of your website content.


Websites that deliver a better user experience, especially in mobile, will start to rank higher in organic search listings.


Lucky for you, our Piece of Cake website builder allows you to build your mobile user experience just right, without affecting the desktop experience. 


Here are five ing redients you can mix in to your site today to help get ready:


1. Speed Up Your Load Time


  • If you’ve ever baked a cake, then you know how agonizing it is to wait for it cool before you cut it… but you patiently wait. Not so with web users. Slow load times is a cardinal sin of the user experience. Most web users will move on if your page isn't baked within 1-3 seconds! 


  • Check what your current website speed is by visiting Google’s Page Speed Insights to help you analyze and optimise your website speed.


2. Throw Away the Intrusive Pop-ups


  • Avoid using pop-ups that block your reader's view!


  • Nothing turns a reader's stomach faster than a flat tasting pop-up coming between them and the cake they're trying to eat.


3. Keep Your Customers Safe


  • You bake your cakes carefully for all to enjoy. Build your websites carefully too!


  • Nobody wants their personal data stolen or a surprise virus on their laptop.


  • Boost user confidence in your website with an SSL certificate to protect your customers’ data secure from hackers.


4. Make Your Site Mobile Friendly


  • Over 50% of people who devour websites are on mobile devices.


  • Make sure your delicious website design is in peak shape for your mobile fans. You don't want customers who visit your website on their phone and not be able to enjoy it's contents.


5. Serve Up Relevant Content


  • Google has said that a great page experience won’t override having great content. No amount of sprinkles, glitter and decoration will make up for bland, dry content.


  • Serve your visitors, and Google, the best of what you have on your website. So make sure you serve up delicious content and a nicely-layered user experience!



Need help?


We’re here for you. After 22 years of making awesome websites, for us, digital marketing and SEO are a Piece of Cake. 

5 Ranking Factors in the Google Page Experience Algorithm

August 9, 2022
5 Ranking Factors in The New Google Page Experience

Mix Instagram Right into Your Website

August 9, 2021
We have a new ingredient in our website kitchen that lets you connect to your Instagram account. You can take advantage of this delicious social media network while keeping your websites photos fresh and serving up more delicious engagement!

Make Your Site Unique with Custom Fonts

August 9, 2021
A brand-new ingredient lets you quickly and easily stir custom fonts into your website. Now you can use any scrumptious font out there to make your site stand out! Fonts aren’t just the icing on the cake – they’re the flour and sugar in your website recipe.

7 Reasons NOT to use Wordpress

March 9, 2021
Unless you have been in a sugar coma for the past 15+ years, .. you’ve heard of Wordpress. It seems it’s a buzzword for all people using the internet. But do you really know what it is, how it’s built and what the best way to use it is? Let us explain by first reminiscing a little…. Back in 2003, just as Arnold was taking office as Governor of California, 2 smart guys by the name of Matt and Mike (M&M!!) released the Wordpress framework as a blog management solution. Back then, people were not only losing themselves for Eminem's hit song, but also for a decent content management system, and an easy way to manage their blogs and sites. So when Wordpress came out offering an open-source (meaning everyone knew what ingredients were used to make it) solution, people gobbled it up more than the South Beach Diet & Atkins combined! What was there not to like-- It was relatively easy to use, economical, and you could build a “Blog” website in a matter of hours. Communities of young & older geeks started exploding on the internet, creating plugins, and themes for Wordpress. And like a stacked-tier cake, each individual added their personal touch and flavours to the system… until … the cake started looking a bit eclectic, lopsided, and over decorated. It was showing some serious cracks and shortcomings... Let’s take a bite into some of them…
Share by: