5 Ways to Improve User Experience on Your Site To Boost Your Rankings

Seems like there’s never a dull moment in the world of digital marketing. Can’t a gal just sit and eat her piece of cake without some platform changing its algorithm? Apparently not.


Google has announced plans to change its page ranking algorithm in May 2021 by adding increased emphasis to page experience.


But don't worry about your SEO ranking collapsing like a badly made cake. For those of you on our Piece of Cake platform, we are prepared, and for those of you who are not, we're sharing everything you need to know!


So what is this fancy icing Google is adding to it's search Algorithm? Page experience measures how users experience your website. This means that the algorithm would be looking at the signals that your website visitor are enjoying their tasty morsels of your website content.


Websites that deliver a better user experience, especially in mobile, will start to rank higher in organic search listings.


Lucky for you, our Piece of Cake website builder allows you to build your mobile user experience just right, without affecting the desktop experience. 


Here are five ing redients you can mix in to your site today to help get ready:


1. Speed Up Your Load Time


  • If you’ve ever baked a cake, then you know how agonizing it is to wait for it cool before you cut it… but you patiently wait. Not so with web users. Slow load times is a cardinal sin of the user experience. Most web users will move on if your page isn't baked within 1-3 seconds! 


  • Check what your current website speed is by visiting Google’s Page Speed Insights to help you analyze and optimise your website speed.


2. Throw Away the Intrusive Pop-ups


  • Avoid using pop-ups that block your reader's view!


  • Nothing turns a reader's stomach faster than a flat tasting pop-up coming between them and the cake they're trying to eat.


3. Keep Your Customers Safe


  • You bake your cakes carefully for all to enjoy. Build your websites carefully too!


  • Nobody wants their personal data stolen or a surprise virus on their laptop.


  • Boost user confidence in your website with an SSL certificate to protect your customers’ data secure from hackers.


4. Make Your Site Mobile Friendly


  • Over 50% of people who devour websites are on mobile devices.


  • Make sure your delicious website design is in peak shape for your mobile fans. You don't want customers who visit your website on their phone and not be able to enjoy it's contents.


5. Serve Up Relevant Content


  • Google has said that a great page experience won’t override having great content. No amount of sprinkles, glitter and decoration will make up for bland, dry content.


  • Serve your visitors, and Google, the best of what you have on your website. So make sure you serve up delicious content and a nicely-layered user experience!



Need help?


We’re here for you. After 22 years of making awesome websites, for us, digital marketing and SEO are a Piece of Cake. 

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